Founder
Launching Travel Habit
Amanda’s own venture, taken from a client insight to global coverage in Euronews, Arabian Business, Yahoo Finance and the Daily Mail, with celebrity members from day one.
Read how →Case studies
The story behind the deal.
Every headline starts with a phone call. Here are a few of ours.
World exclusives
The Jackson family, in their own words
After Michael Jackson’s passing, the world wanted to hear from his family. Amanda coordinated their first interviews, including Katherine Jackson’s exclusives with 60 Minutes and Hello!.
That same year, Paris Jackson chose to tell her story in a world exclusive for EVENT. Trust like that is built over years, and it is what brought Amanda to the United States.
60 Minutes · Hello! · EVENT · The Morning Show
Story deals
Lindsay Lohan meets Piers Morgan
Archer brokered Lindsay Lohan’s tell-all interview with Piers Morgan, published as an EVENT Magazine exclusive. The right interviewer, the right outlet and terms that worked for everyone at the table.
EVENT Magazine · The Daily Telegraph
Talent partnerships
Miranda Kerr, the right face for the brand
Archer partnered Miranda Kerr with PM | Goldbergh and with Emface, matching one of the world’s most recognized faces to brands whose audiences already admired her.
PM | Goldbergh · Emface
Causes
Fountain for Youth, with Prince William
For Olympian Ian Thorpe’s Fountain for Youth, Amanda led a campaign alongside Prince William. Purpose-led publicity works when the cause, the names and the timing all point the same way.
Charity campaign
Talent partnerships
Caylee Cowan on the cover of Grazia, in Perfect Moment
A brand partnership and an editorial cover in one move. Archer paired actor Caylee Cowan with luxury skiwear label Perfect Moment and placed the story as a Grazia cover.
Grazia · Perfect Moment