About
Amanda Archer
Publicist, strategist and founder. Australian by birth, Los Angeles by choice, global by trade.
I’m an Australian publicist and marketing strategist, based in Los Angeles and working everywhere. For twenty years I’ve moved between Hollywood, the global press and the boardroom, negotiating world exclusives, building profiles and pairing brands with the talent who can move them.
I coordinated the Jackson family’s first interviews after Michael Jackson’s passing, including exclusives with Katherine Jackson for 60 Minutes and Hello!, and Paris Jackson’s world exclusive for EVENT. That work brought me to the United States for good.
Since then I’ve worked with Madonna, Serena Williams, Alessandra Ambrosio, Miranda Kerr, Paris and Nicky Hilton, Elle Macpherson, Lindsay Lohan, Piers Morgan, Tatum O’Neal, Caitlyn Jenner, Abby Lee Miller and Priscilla Presley. My work has appeared in Forbes, the Financial Times, The Sydney Morning Herald, Harper’s Bazaar, People, The Mail on Sunday and Us Weekly, and I’ve produced television interviews for 60 Minutes and A Current Affair.
Causes matter to me too. I’ve led campaigns for Olympian Ian Thorpe’s Fountain for Youth alongside Prince William, and for the Irwin family’s Wildlife Warriors.
Today my clients are founders, chairmen and C-suite leaders as much as brands and talent. They come to me because I’m an insider. I know who to call, I move fast when things go wrong, and I keep a story exactly where it belongs.
Why clients call Archer
Access
A black book built over twenty years, in every market that matters.
Relationships
Editors, producers, managers and agents who take the call.
Global reach
Based in the US, the UK and Australia, with reach into every market a campaign needs.
Calm in a crisis
Fast thinking and a steady hand when reputations are on the line.
The team
Amanda Archer
Founder
Amanda Archer founded Archer Publicity to give brands, companies and celebrities access to the best talent, media and partners in the world, and to make campaigns with global impact.
Read Amanda’s full bio ↑
Owen Phillips
Editorial Director
A veteran newspaper and magazine editor, Owen has edited at The Wall Street Journal, The New Yorker, Men’s Vogue and The Hollywood Reporter. He lands the big gets, from CNN, Reuters and The Wall Street Journal to the BBC, backed by steady industry coverage, newsletter and podcast appearances, and speaker bookings with CNBC, Fortune, CES and SXSW. He moves easily between tech, business, lifestyle and entertainment, and loves the details as much as the journalists who obsess over them.
Warwick Heathwood
Brand Strategy Advisor
Warwick has spent more than twenty years shaping brand worlds for Nike, Google, Sprite, Coca-Cola, Sennheiser and BMW, and led agencies in New York and San Francisco. He is the founder of Subfracture, the culture studio behind the Travel Habit brand, and advises Archer clients on positioning and brand strategy.
subfrac.com ↗Elsewhere